THE INFLUENCE OF CULTURE TOWARD RISK-TAKING IN SMEs IN REGENCY OF ENDE, EAST NUSA TENGGARA

Laurentius Domincus, Gadi Djou (2021) THE INFLUENCE OF CULTURE TOWARD RISK-TAKING IN SMEs IN REGENCY OF ENDE, EAST NUSA TENGGARA. THE INFLUENCE OF CULTURE TOWARD RISK-TAKING IN SMEs IN REGENCY OF ENDE, EAST NUSA TENGGARA, 86.

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Abstract

Abstract—This paper has purpose to examines how does culture influence risk-taking of SMEs, which is a key dimension of entrepreneurial orientation. Data from 40 self-administered questionnaires were utilized. Hofstede’s four cultural dimensions were adopted in stating the four hypotheses developed for this study. The data were analyzed using descriptive statistic, Person’s Product Moment Correlation Coefficients and Multiple Linear Regression Analysis. The findings of this study indicate that in Regency of Ende masculinity had a significant positive relationship with risk taking. But, uncertainty avoidance, individualism and power distance recorded a non-significant positive relationship with risk taking. Hence, this study recommended that SMEs owner/manager must give employee security assurance, make good cooperation with others, find opportunity for high income and also seek opportunities for promotion to get higher assignments.

Item Type: Article
Uncontrolled Keywords: Keywords—entrepreneuship; culture; risk taking; Small Medium Enterprise (SMEs)
Subjects: B Akuntansi > Akuntansi Keuangan
B Akuntansi > Akuntansi Manajemen
Divisions: Fakultas Ekonomi > Program Studi Akuntansi
Depositing User: perpus takaan uniflor
Date Deposited: 17 Feb 2022 06:53
Last Modified: 17 Feb 2022 12:55
URI: http://180.250.177.156/id/eprint/1248

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