Laurentius Domicus, Gadi Djou (2021) ANALISIS KELAYAKAN USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI KERIPIK UBI KAYU NUABOSI MEREK “QURENA” PADA KELOMPOK PKK DESA RANDOTONDA KABUPATEN ENDE. ANALISIS KELAYAKAN USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI KERIPIK UBI KAYU NUABOSI MEREK “QURENA” PADA KELOMPOK PKK DESA RANDOTONDA KABUPATEN ENDE, 14 (2).
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Abstract
AGRICA: Journal of Sustainable Drayland Agriculture, 14 (2): 113-127 (2021) ISSN-Online: 2715-4955; ISSN-Cetak: 2715-6613 DOI: 113 ANALISIS KELAYAKAN USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI KERIPIK UBI KAYU NUABOSI MEREK “QURENA” PADA KELOMPOK PKK DESA RANDOTONDA KABUPATEN ENDE Willybrordus Lanamana1,*), Laurentius Dominicus Gadi Djou2), Kristono Yohanes Fowo1) Yohanes Pande3) 1)Program Studi Agroteknologi, Fakultas Pertanian Universitas Flores 2) Program Studi Akuntansi, Fakultas Ekonomi, Universitas Flores 3) Program Studi Ilmu Hukum, Fakultas hukum, Universitas flores Jln. Sam Ratulanggi XX Paupire, Ende, Nusa Tenggara Timur Email: *) wlanamana@yahoo.com ABSTRACT Feasibility analysis of business development strategy for agroindustry of nuabosi timber chips brand “qurena” In randotonda village pkk group Ende district. This study aims to analyze the feasibility of the Nuabosi cassava chips agroindustry with the “Qurena” brand, and formulate a strategy for its development. The research was conducted at the Home Industry for Processing Nuabosi Cassava with the brand "Qurena", managed by the PKK Mobilization Team in Randotonda Village, Ende District. The number of employees is 30 people, including leaders and employees. This research is a population study. The analysis used R/C ratio, B/C ratio, ROI and SWOT. The results of the analysis show that the Nuabosi cassava processing industry into “Qurena” brand chips is profitable and feasible, because the R/C ratio is > 1, the B/C ratio value for each production cost is Rp. 100 then will get a profit of Rp. 78, the “Qurena” brand chips business is feasible. The ROI value obtained is 78%, this value can be interpreted that the amount of profit obtained compared to the investment (ROI) invested is good. Each capital of Rp. 100, obtained a profit of Rp. 78. Based on the SWOT analysis it was found that the appropriate development strategy is a progressive strategy that supports the growth of agro-industry businesses, and is in a rapid growth strategy. The Nuabosi cassava chips business with the “Qurena” brand is in a strong position and has the opportunity to be developed. Keywords: Business Feasibility, Cassava, Development Strategy
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Business Feasibility, Cassava, Development Strategy |
| Subjects: | B Akuntansi > Akuntansi Keuangan B Akuntansi > Akuntansi Manajemen |
| Divisions: | Fakultas Ekonomi > Program Studi Akuntansi |
| Depositing User: | perpus takaan uniflor |
| Date Deposited: | 17 Feb 2022 09:53 |
| Last Modified: | 17 Feb 2022 09:53 |
| URI: | http://180.250.177.156/id/eprint/1304 |
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